This week, the YEC Roundup featured me and my article “7 Essentials for Making Your Content Marketing Business Thrive.” ‘Tis the season for optimizing your business, startup plans, and more before the rush of the holidays. In the last full work week of December, I’m proud to bring this streamlined guide to fellow entrepreneurs—and to get a nod from the Entrepreneur Magazine-approved YEC.

Content marketing is one of the hottest fields and a must-have strategy for businesses in 2016. It’s essential for helping your clients grow their business if you’re in the B2B field, and it’s a must for your own business. YEC also featured a number of other trending topics for the week, like Charles Michael Yim’s article on the most impressive shark tank stories of the year.

Find out about the best business books of 2015, compliments of Lewis Howes, and consider adding a few as last minute stocking stuffers. Discover the five best ways to positively change the world with Entrepreneur Magazine, or check out the Dan Novaes interview on growing and hacking just about everything. What did you miss in the week before Christmas?

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Your Weekly YEC Roundup-with John Rampton